Infotainment is one of the key megatrends fueling the pervasiveness of microelectronics in cars. Users want to be connected and conveniently access their personal content anywhere, anytime, on all of their devices. The in-vehicle becomes just another node in the network, an extension of the user’s digital and social lifestyle (see this article’s lead-in photo). A “connected” car is also more comfortable, safer, and energy efficient, having early access to important information such as weather reports, traffic jams, or road accidents. According to a recent study, 60 percent of new cars will be connected by 2017. Given this scenario, in-vehicle electronics are dictating features in the car, and the innovation cycle time is becoming shorter and shorter. Meanwhile, a key to this automotive infotainment innovation is the system’s enabler: memory.